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Even the most practiced oenophile will admit to occasionally buying a bottle of wine based purely on its label. Perhaps, the label design caught his eye, or he found the name intriguing or unique. Or perhaps, she heard great things about the vineyard and winemaker, and went specifically in search of that particular bottle of wine. If you are the winemaker, no matter how it got into his or her hands, you want that person to remember your wine and come back for more.

Simply putting the most aesthetically pleasing label on a bottle or coming up with the most memorable name may not be sufficient. If not properly considered and protected, wine labels can result in disputes based on a myriad of state and federal labeling laws as well as trademark, copyright and other laws.