PPC Seasonal Campaign

Augment the online presence of a campaign during the holidays to promote products and services tailored for the season.

This is a short term campaign lasting up to 45 days for a temporary boost of business. A perfect complementary product for SEO campaigns.

Package Inclusions

-Google Search Network
-Ad Extensions
-Search Campaign Setup
-For Ad Budgets Between $1000 and $2999

Inclusions

The Right Platform
We utilize the correct platform to achieve the goals of your clients. Depending on your client’s needs, we can do Search Campaigns, Google Display Network, Facebook, Gmail, and create Remarketing campaigns.

– Search Marketing Platform: Yes
– All Channels (refer below): Add $250 (setup)
– Google Display Network: Add $150 (setup)
– Facebook (drive to website): Add $150 (setup)
– Text Ads: Yes
– Banner Ads Creation (1 set x 5 sizes [300×250,728×90,320×100,468×60,300×600]): Add $149 (max 2 revisions)

Ad Extensions
By analyzing your client’s business and marketing goals, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.

– App Extensions
– Call Extensions
– Location Extensions
– Review Extensions
– Sitelink Extensions
– Callout Extensions

Search Campaign Setup
Extensive research at the start of the campaign allows us to understand your client’s business and use the right keywords tied with the best ad text to optimize your campaign. All keywords and text-only deployed upon your approval.

– Keyword Research: 4 hours
– Daily Budget Set-up
– Ad Scheduling
– Campaign Structuring
– Ad Copy Creation
– Ad Extensions
– Set-up Report

Search Campaign Management
We monitor and optimize your campaigns constantly to increase the efficiency for each click.

– Bid Optimization: Once a week
– Auditing
– Bidding
– Ad Copy Test (Inclusive in the max number of ad copies in the SLA)
– Ad Extension Management
– Keyword Management
– Negative Keywords
– Report Analysis
– Report Generation: Monthly

For other digital media channel options, we utilize the Google Display Network (including Gmail), and Facebook. Images not included.